About

It all started when mother and daughter, Margaret and Marty, teamed up to create a store with the perfect blend of tradition and style for children. Their goal was to find charming outfits that manage to look appropriate in playgrounds and portraits. With comfort, quality, and fashion in mind The Carousel Children’s Boutique was created!

Launched in 1991, The Carousel is located in the heart of historic Williamsburg, Virginia; It quickly became treasured by locals and a popular destination for visitors.

What makes The Carousel unique? Our employees have developed lasting relationships with our customers and watched generations of children grow from week old newborns to young adults.

Every item is handpicked from over 300 different product lines to create chic ensembles at every age. Although we specialize in providing a wide selection of distinguished traditional brands, it is the fusion of classic styles with contemporary new designs that captivates Carousel clientele.